How to build a good user experience

Mahad Farooq

A piece on what actually makes good UI and UX, and why I think making social media content taught me most of it. A video only works if people keep watching. That is the same problem as a product: hold attention, cut the friction, earn the next second. It is all retention. Same game, different screen.

Still writing this one. It is not done yet, so check back soon.